In partnership with NextGen Consortium, IDEO, the City of Palo Alto, Cup Club and Coupa Cafe, a reusable to-go cup system was piloted at two Coupa Cafes on campus as well as in the City of Palo Alto to explore how such a system could work. The pilot encouraged cafe visitors to opt for a reusable to-go cup which could be returned at several convenient locations. The cups were collected by Cup Club, cleaned and sanitized and brought back to the cafe for reuse. The pilot kicked off a month before shelter-in-place but still delivered some key findings about awareness of single use coffee cups, customer experience, barista experience and operational challenges.
Friday, August 7, 2020